Case study

About this case study

This portfolio is a strategic case study created to showcase my expertise as a social media manager by taking Minimalist as a hypothetical client. The objective is to demonstrate how I would

demonstrate how I would:

  • Analyze and audit the brand’s current Instagram presence
  • Identify areas for improvement in engagement, content diversity, and storytelling
  • Propose actionable strategies tailored to boost brand visibility, community interaction, and ultimately drive product sales
  • Align the brand’s social presence more effectively with its global D2C growth goals

While I have not worked with Minimalist directly, this project reflects the kind of creative, data-backed thinking and execution I would bring to a real brand partnership.

 

Here's detail case study about zostel

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Strategic Recommendations (Next Steps)

  • Content Calendar: Schedule content weekly with themes like #MythMonday, #TestimonialTuesday.
  • Human & Influencer Features: Invite dermatologists or minimalist lifestyle creators for Reels and live sessions.
  • Optimize Hashtags: Identify 30 high-performing tags mixing brand (#MinimalistSkincare), category (#CleanBeauty), and niche (#SensitiveSkinSolutions).
  • Create Highlights & Guides: Organize posts into skincare routines, ingredient guide, customer stories.
  • Story Strategy: Post daily stories with interactive elements to maintain top-of-feed visibility.
  • UGC Campaign: Launch #MinimalistEffect challenge—encourage users to share their real results.
  • Engagement-first Captions: e.g., “Tell us your skin type below,” “Double-tap saves this.
  • Monitor Metrics Weekly: Collect likes, comments, shares, saves, story interactions; adjust accordingly.
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