Driving social media growth through strategy, content and consumer insight

Social Media Specialist | Beauty, Wellness, eCommerce & Travel

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About Me

I’m a Social Media Specialist passionate about helping small businesses thrive in the digital space. With experience in eCommerce, beauty, health & wellness, and travel industries, I craft impactful strategies, engaging content, and growth-focused campaigns that drive results and build brand presence.

I’ve led projects like brand audits, Instagram content strategies, and complete digital roadmaps aimed at boosting leads and sales. My work blends creative storytelling with data-backed strategies — ensuring every post, ad, and campaign feels authentic while delivering measurable impact.

I’ve also created content that resonates on a human level, including UGC ads, buyer personas, and full-funnel strategies tailored for platforms like Instagram. I’m driven by the challenge of turning ideas into scroll-stopping content that builds trust and loyalty.

From strategy to execution, I bring a mix of creativity, adaptability, and analytical thinking. My goal is simple: to help brands show up online in a way that’s not just visible, but unforgettable. I’m ready to bring that same energy and expertise into the next project where I can make an impact.

As a Social media Strategist, Here’s How I Can Help

Values I Can Add To Your Business

→ Turning Insights into Strategy
I analyse the market, audience behaviour and competitor landscape to build a platform-specific content strategy that aligns with business goals.

How I Drive Impact

→ Turning Strategy into Execution
From content pillars and campaigns to UGC concepts and full content calendars, I create scroll-stopping content designed to educate, engage and convert.

My Core Skills at a Glance

Strategic, creative, and results-driven — here’s what I do best.

Social Media Managment

Planning, managing and optimizing brand presence across social platforms with a focus on consistency, brand voice and performance.

 

Content Creation & Storytelling

Developing engaging visual and written content that tells a meaningful brand story and resonates with the target audience.

 

Visual & Graphic Direction

Developing engaging visual and written content that tells a meaningful brand story and resonates with the target audience.

 

SEO & Discoverability

keyword research, platform search intent and strategic hashtag use to increase content discoverability and reach the right audience organically across social channels.

Research & Analysis

use competitor, trend and audience insights to guide strategy and improve results with clear, data-backed direction and long-term growth focus.

 

Storytelling & Copywriting

plan and guide layout, visual hierarchy and creative elements for post and campaign design.

 

Tools & Capabilities I Use to Drive Social Media Growth

As a Social Media Strategist, I work across the full content lifecycle — from research and strategic planning to execution, optimisation and reporting.I use a mix of creative, analytical and technical tools to build high-performing content systems, manage social platforms efficiently and track what actually drives engagement and growth.

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