Case Study

About this case study

This portfolio is a strategic case study created to showcase my expertise as a social media manager by taking Minimalist as a hypothetical client. The objective is to demonstrate how I would

demonstrate how I would:

  • Analyze and audit the brand’s current Instagram presence
  • Identify areas for improvement in engagement, content diversity, and storytelling
  • Propose actionable strategies tailored to boost brand visibility, community interaction, and ultimately drive product sales
  • Align the brand’s social presence more effectively with its global D2C growth goals

While I have not worked with Minimalist directly, this project reflects the kind of creative, data-backed thinking and execution I would bring to a real brand partnership.

Here's detail case study about Minimaist

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Strategic Recommendations (Next Steps)

  • Content Calendar: Schedule content weekly with themes like #MythMonday, #TestimonialTuesday.
  • Human & Influencer Features: Invite dermatologists or minimalist lifestyle creators for Reels and live sessions.
  • Optimize Hashtags: Identify 30 high-performing tags mixing brand (#MinimalistSkincare), category (#CleanBeauty), and niche (#SensitiveSkinSolutions).
  • Create Highlights & Guides: Organize posts into skincare routines, ingredient guide, customer stories.
  • Story Strategy: Post daily stories with interactive elements to maintain top-of-feed visibility.
  • UGC Campaign: Launch #MinimalistEffect challenge—encourage users to share their real results.
  • Engagement-first Captions: e.g., “Tell us your skin type below,” “Double-tap saves this.
  • Monitor Metrics Weekly: Collect likes, comments, shares, saves, story interactions; adjust accordingly.
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See the Work that we covered

UGC ad_

Visual graphic + Copy (Caption, Hashtag)

Dealing with acne marks, oily T-zones, or dull mornings? We’ve all been there.

Meet Niacinamide 10% Serum — your everyday fix for clearer, smoother, balanced skin.

Because great skin doesn’t need filters

💧 Add it to your routine today & watch your skin thank you.

#MinimalistSkincare #Niacinamide #MinimalistIndia #SkinCareThatWorks #ClearSkinJourney #MinimalistRoutine #SkincareScience

Long flights, sunny layovers, or quick city strolls—your skin meets the sun everywhere.

That’s why Minimalist SPF 50 is made for on-the-go protection: lightweight, non-greasy, and your skin’s best travel buddy.

 

👉 Pack it. Apply it. Thank us later.

#MinimalistSkincare #TravelWithMinimalist #SPFOnTheGo #SkinProtection #MinimalistIndia #TravelEssentials #SunscreenEveryday #HealthySkin

💋 Dark lips? Not your vibe.

We all want smooth, kiss-ready lips without the dullness.

Minimalist Lip Balm = glow in a tube.
Science says yes. Filters say bye.

#LipUnlocked #MinimalistGlow #NoMoreDullness #BrightLipsAhead

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